Advertising prints: why the “Oui Pub” experiment has been abandoned
The trial, conducted in 14 communities to reduce paper waste, has ended and will not be repeated.
By Gwenael Bourdon"Yes Pub." Red and white letters on a sky-blue background, the stickers appeared in May 2022 on certain mailboxes in 14 "pilot territories" in France – the metropolitan areas of Grenoble, Nancy, Agen, Dunkirk, and the cities of Bordeaux and Sartrouville.
They are expected to disappear soon. The government has announced that the experiment, provided for in the 2021 Climate and Resilience Act, will neither be renewed nor extended to the rest of the country. It ended on May 1st.
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Le Parisien
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